A media influencer is someone who gets their information from the media. They are usually influential in one way or another because they are news reporters and they do the same thing that journalists do. Influencers are an important part of the news media ecosystem and are invaluable when it comes to getting your message out. What does a media influencer do? Below are some tasks that Influencers often perform.
Focusing on a particular industry. Influencers get information from the media related to a particular industry. They may work for a company that has a product that can help people in a certain industry, for example. If you are trying to promote your business as an entrepreneur, then focusing on a specific segment of people in the media related to that industry will make it easier for you to reach them. If you are trying to launch a new nonprofit, then focusing on a group of people in the media will make it easier for you to reach out to them.
Contributing articles to different websites. Content is one of the most powerful ways to engage with your audience. By contributing quality articles, you can increase your reputation as an expert and you may be able to gain some endorsement or even new customers. Depending on the website or publication where the content is published, you may be able to reach influencers directly through a link that will take them to your site.
Promoting your website. This is often done through social media platforms. Many times, a blogger or an editor will ask an influencer write an article and publish it on their site or give recommendations on where to find content. In return, these experts work to promote your site, drive traffic to it, and generally spread your name out to the masses. It’s a win-win for everyone.
Controlling the flow of information. A lot of times, a blogger or an editor will ask an influencer write write an article and then post it on their site as a bio. The article becomes part of the media, meaning people read it and hear about you and your work. If you have the perfect pitch, your name will come up many times in the piece and that means people will remember you and your work.
Controlling the tone of the reporting. Since the Internet makes it easy for anybody to publish almost anything, including libelous and inflammatory statements, this poses a unique challenge for traditional media reporters. There are rules and regulations to follow in how and when media reports can be classified as false and whether or not information contained in them can be shared. An expert in this field will help you determine which stories are worth telling and which should be retracted.
Networking. While working on a project for a company or publication, you may get to know other experts in the field. These individuals can help you get your name out there, making it easier for you to find work. Remember, the Internet is constantly growing, so you want to make sure that you take advantage of any networking opportunities you can create. Having relationships with others will also give you access to insider information and potentially new clients.
Getting noticed. Being a media influencer is not simply standing in front of a camera and pitching your opinion. You have to make sure that your voice is heard above the fray. You may not be the best writer, or the most skilled Internet surfer, but if you have passion, you can still make a positive impact. If you work with a professional company, they can also help you promote your work and your brand by giving you the chance to speak at events, promote your brand on social media and more.