So, what does a media influencer do? The definition of media in the Merriam Webster’s Collegiate Dictionary Tenth Edition is “the general public’s dissemination or reception of information or ideas.” As defined by the Oxford Dictionary, “media (n.): the worldwide mass public” While it seems that Oxford defines media as something that provides the general public with information, this is not entirely accurate. In fact, the definition of media can mean many things and in many different contexts.
A media influencer is a person who has the ability to influence the culture of a brand. This is done by understanding the target audience and how that audience communicates with one another. Influencers to understand the language that the target audience uses to communicate, which informs the language that the brand uses. For example, a fashion influencer understands that a female celebrity may be critical of a particular clothing store. In order to make themselves relevant, the influencer tells her readers what she thinks about the brand, but she does not mention that brand or even herself by name.
She speaks only highly recommended, interesting stories about that brand, and chooses to publish them on her blog, her website, or to other outlets. This helps the brand build a community around her, while providing content for her followers on social media channels. By taking the time to create compelling stories, the influencer shows readers what she knows about the brand. It is not a sales pitch, but rather an explanation of her expertise on the brand she is recommending.
However, this same thing can also be said for the Internet influencer. On the Internet, the content of a person shares online is almost always promotional in nature. That means the person is trying to sell her product to her audience. She uses jargon, images, advertising, and even song lyrics to explain her thoughts on a particular subject. She is not sharing insightful, critical information about a brand’s practices, but instead is sharing a promotional message.
When it comes to Internet marketing, these types of promotional messages are becoming more common. Brands will hire an influencer to create unique content for their page, often including links back to their site. She is often hired because she can use technology to reach a large audience quickly, sharing a story about their brand with millions of people instantly.
What does a media influencer do differently when compared to a traditional media outlet? The Internet allows a brand to get a message out in a way that traditional media cannot. This is a form of digital real estate, since she does not need a huge audience to speak to. She can use words, images, and even song lyrics. She doesn’t need to pay for advertising, and if she goes viral, she makes money from future sales as well.
In the world of Internet marketing, influencers work with other professionals to make sure that a brand’s story is told in the best way possible. She is an integral part of the team that implements and promotes new strategies and campaigns. She often consults with the creative team. She ensures that content is shared online, providing readers with a link to the company’s site.
So, what does a media influencer do? In short, she acts as a reporter for her brand. She writes stories that share helpful information to increase the reader base and boost business. She often posts to social media sites, sharing interesting stories from her point of view. She uses technology and other tools to get the job done and makes sure that readers have a reason to visit her site.